Stuck in the moment and you can't get out of it.

I love this U2 song.

It can be translated into a usability issue of what many of us fall into. It happens when we try something new or for the first time. When we find a problem we believed it is a sign of instability, neglect, or carelessness. We directly assocIate it with a product or brand, even when it has been fixed.

We get stuck in the moment and we can get out of it.

We use the issue as an excuse to not use the product, or to use something else. This is where the perverbial rubber meats the road. Why?

Even though the problem may have been fixed quickly.....achieving this only "stops the bleeding" by saving new people from getting faced with the problem. This bad user experience erodes the trust/confidence of a user. It breaks the most powerful benefit of usability, "Word of mouth."

Having a user "Stuck in a moment" is a dagger to usability and for the acceptance of the app.