Scope of Usability

1. To reduce the complicated to the simple.
2. Manage expectations.
   
3. Adding & Removing features without drama.
4. Making an app default as legitimate.
5. Making sure feedback is heard, and result of it clearly seen.
   
6. Clarifying and communicating the "Concept of One" path through an app to successful resolution.
   
7. Timing
8. Finding sweet spots.
9. Understanding "Popularity" and managing trends.
10. Closing loops.
11. Understanding user routines for efficiency and identifying sustainable results.
12. Identifying: use to assist growth path of product.
13. Abreast of the current Zeitgeist of technology to assist on understanding the scope of users expectations.
14. To advocate Accessibility, Sustainability, and User Experience as part of development.
15. To always refocus needs back to new users.
16. To reduce documentation, Training, and Support needs.
17. To create raving fans.