Changing of the tag line

"If it's not usable, it is inexcusable."

...has been this blog's tag line now for a while. But it has been my experience so far that many people use it to put usability in a box. Humans tend to do that with information to handle stimulus. But in this case, I believe a change is necessary to keep the focus not on what usability should be, but what it can do. So here is my new tag line:

"Bringing information into our world, on our terms."

I got the inspiration after hearing the last words said on TED Talks David Merrill demos Siftables presentation.

To truly understand usability, it needs to be seen as ubiquitous.