Usability is the idea that software or website features should be designed with the user in mind. Don't make blind assumptions about how your users will interact with your product. Inform your design decisions with data based on user testing of a variety of sorts.
The most important part of this idea, of course, is determining who your users are. Based on a number of types of information and research, you must try to come up with a user type, or possibly one primary and one secondary user type. From there, you create personas, sort of a character sketch of your user. This becomes the building block of your usability process - you keep these personas in mind when developing initial design ideas, and when recruiting the kind of people you want to test those designs.
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